Hi, I’m Kristina!
I’m a communicator, brand strategist, and digital designer. I love finding the best way to do things.
My journey began in 2016. Fresh out of college with a bachelor’s in PR, I felt inner resistance to the industry; it just wasn’t me. What I did love was meeting new people and helping small businesses thrive despite their constraints. I jumped into freelance work by offering to build social media presences for local restaurants (this was before the social media industry absolutely boomed!!). Along the way, I taught myself graphic design and web design to meet their needs. I even drew elaborate chalkboard menus, designed my fair share of logos, posters, menus, and websites, and painted a mural once - because why not?
Being a small, but resourceful, one-person show pushed me to grow with every new project that came my way. Social media is far from numbers and followers, it’s about engaging in conversation with the people who care most about your mission. My best results came from sticking to a human-centric approach: community first, always.
I’ve come a long way since my first client. Over the last 9 years, I’ve had the privilege of working with brands and businesses of all sizes from Downtown Portland to Colombian cheese makers, electric boats, skincare for women of color, sourdough crackers, and even a startup for a 2-wheeled car.
When people feel seen and heard, amazing things happen. ✿
I’ve worn almost every hat imaginable under the blanket of social media management: social media strategist, community builder, content creator, creative director, graphic designer, email marketer, copywriter, influencer manager, photo stylist, unlicensed therapist… you name it. Over time, I realized that clear perspective is my superpower - and strategizing is my bread and butter. My friend and colleague put it best: I’m the “growth spurt juice” people need for their business or vision.
In 2022 I pivoted to web design to spice it up, but at its core, people were still sharing their stories and problems with me (and I was still fixing them). I began earthly experiments to continue the work I love most: listening, strategizing, and providing the highest quality growth spurt juice you’ll find in this corner of the universe.
My mission is to help you get shit done in a way that makes sense for you.
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I have a BA in Public Relations and Mass Communications with a concentration in psychology from Boston University.
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✿ I’m passionate about horses, hedgehogs, and chihuahuas
✿ I love finding more reasons to use my binoculars
✿ Needle felting since 2019
✿ Buying trinkets = my earthly pleasure
✿ Being well fed is an absolute must - I’m always accepting restaurant recs!
✿ My dream is to start an artist residency and community in the mountains (horses involved somehow)
✿ I will probably give you unsolicited advice at some point, but also tell you it’s your life and you can do whatever you want with it
Much love, Kristina. 💖
